Self-organization of Network Society as Socio-Communicative Phenomenon

Abstract

Self-organization of modern society more and more reveals as self-organization of social networks. This become obvious thanks to the appearance of informational web of internet that finish building over social networks as such. Socialcommunicative practice of networks strengthens their self-organizing and selfregulative aspect of their activity. Social researchers create the theoretic ground that allows to analyze phenomenon of network. F. de Saussure investigated the language as a web of notions which exists in network of social-communicated ties. P. Blau and R. Emerson realized that when actors interact and communicate they create the network of social ties. The idea of social networks influenced upon M. Castells, who assumes that structure of modern society penetrates by multitude of communicative ties and become more and more similar to the network .J.L. Moreno considered that in horizontal communication networks formed confidence, solidarity and social capital and mutual support of men. B. Kollanyi, Sz. Molnar and L. Szekely notice that in network society increases the role and significance of personal moral position of man, and growth of his social capital in result of equal communication and other reasons. The increased intensity of communication and reflection is a important factor of self-organization of social networks.