Simulated reality: аuthenticity of information and mass media

Abstract

The study focuses on the appearance of a distinctive feature of today, called «simulated reality», the defining feature of which is the presence of «multiplicity of realities», that is, countless «realities», the criterion for the truth of which is not verifiable knowledge, but a person's trust in one or another information, which is perceived as reality. It is shown that to a large extent the situation of «simulated reality» is caused by the emergence of the mass media space, which created conditions for the rapid spread of information. Notable features of the mass media such as one-sided presentation of information, uncertainty of the addressees and significant competition were emphasized; under such conditions, there is a need to create resources that will interest as many people as possible; In addition, one of the approaches to influencing the consumer of information is «priming» (focusing attention on the priority) and «framing» (using standard forms). It is clarified that the susceptibility of a person to certain influences, among other things, is made possible by the lack of knowledge outside their specialty, the speaker's use of statements that can captivate people (Gustave Lebon) and the influence on people's emotions through the use of symbols, ignoring specifics ( Walter Lippmann). Protection from certain influences is ensured, in particular, through a high level of education and a desire to obtain new information (J. Bryant, S. Thompson).