Mythological structures of media texts: content summary and specificity of impact
PDF (Українська)

Keywords

myth, worldview, communication, mass media, national

How to Cite

Deviatko, N. (2020). Mythological structures of media texts: content summary and specificity of impact. Multiversum. Philosophical Almanac, 1(1), 31-42. https://doi.org/10.35423/2078-8142.2020.1.03

Abstract

In the modern world, the mass media perform the main function of channeling the feelings, impressions, and expectations of the mass consciousness and have a great influence on the formation of social groups and society. At their structural level of communication, media of all types use mythological principles of information transmission, as well as encoding and decoding of meanings that have an emotionally important load. It is important to understand the principles of how the expressed and hidden meanings in the media texts get embedded in the worldview, guide human actions, and adjust human perception of both political and cultural phenomena. The article examines the content and impact focus that media texts acquire when their structures are actualized according to mythological principles. The problem was analyzed by comparing the common and differing characteristics of mass communication and communication that acquires mythological features in the context of mass media discourse. The purpose of the article is to investigate the basic mythological structures of media texts from the perspective of their semantic content and specificity of influence on a mass audience. The article presents the analysis of common and different features in mass and mythological communication within mass media discourse and describes the basic characteristics of the display text as a communicative phenomenon of influence. The research also covers the interaction of the main structural features of national, culture, politics, and media aspects. The cultural environment actively influences the content of the information itself through the use of specific worldview codes in the process of encoding and decoding the messages. At the same time, the information itself and the form of its embodiment transform the part of the information field that is directly affected. The interplay of communicative and mythological outlook structures has deep archetypal roots, manifested primarily in how the information is infused with meaning as well as through the culture and creativity demonstrated by an individual.

https://doi.org/10.35423/2078-8142.2020.1.03
PDF (Українська)

References

Amelchenko, N. A. (2003). Myth and nation – the interweaving of philosophi-cal and political discourses. FIlosofska dumka (Philosophical thought), 6, 50-75. [In Ukrainian].

Bilyovska, N. (2018). Categories of «author-addressee» as symbolic character-istics of achieving the effectiveness of modern media texts. Visnik Lvivskogo universitetu. Seriya Zhurnalistika (Bulletin of the University of Lviv. Journal-ism Series), 43, 212-217. [In Ukrainian].

Burlachuk, V. F. (2001). Social experiences and political myth. PolItichna dumka (Political thought), 1-2, 110-121. [In Ukrainian].

Buryak, V. D. (2003). Journalistic creativity as a system of imaginative com-munication: textbook. pos. Dnepropetrovsk : RVV DNU. [In Ukrainian].

Gritsenko, O. M. & Shklyar, V. I. (2002). Fundamentals of the theory of inter-national journalism. Kyiv : VOC Kiev University. [In Ukrainian].

Dzyaloshinsky, I. M. (2005). Manipulative Technologies in Mass Media. Vest-nik Moskovskogo universiteta. Seriya Zhurnalistika (Bulletin of the Moscow University. Journalism series), 1, 29-54. [in Russian].

Dobrosklonskaya, T. G. (2006). Mediadiscourse as an object of linguistics and intercultural communication. Vestnik Moskovskogo universiteta. Seriya Zhur-nalistika (Bulletin of the Moscow University. Journalism series), 2, 20-33. [In Russian].

Deutsche, K. (2000). Peoples, Nations and Communication. Nationalism : an anthology. Kyiv : Smoloskip, 546-566. [In Ukrainian].

Elensky, V. E. (2006). Religion and the process of national formation. Religion and nation in the social life of Ukraine and the world. Kyiv : Scientific Thought. 187-206. [In Ukrainian].

Erofeeva, I. V. (2020). Psychology of media text : a textbook and a workshop for high schools. Мoscow : Yuryt Publishing House. [in Russian].

Zubritskaya, L. Y. (2005). Myth as a Phenomenon of Contemporary Politics (Author's Resume for a Degree Candidate of Рolitical Sciences : 23.00.01). Kyiv National University. T. Shevchenko : Kyiv. [In Ukrainian].

Carmine, A. S. (2001). Cultural Studies. St. Petersburg : Lan. [In Russian]

Koshelyuk, M. E. (2004). Technologies of political elections. St. Petersburg : Peter. [In Russian].

Luman, N. (2005). The reality of mass media. Мoscow : Praxis. [In Russian].

McLuhan, G. M. (2003). Understanding the media : human external exten-?ions. Мoscow : CANON Press. [In Russian].

Pavlyuk, L. S. (2009). Text and communication : basics of discourse analysis. Manual. Lviv : PAIS. [In Ukrainian].

Skrynyk, M. A. (2008). Essential Meanings of National Identity in Ukrainian Romanticism. (Author's Resume for a Degree Doctor of Philosophy Sciences : 09.00.05). Lviv National University I. Franko : Lviv. [In Ukrainian].

Temchenko, A. (2005). Dialogue as an information model (based on traditional culture materials). Narodna tvorchIst ta etnografIya (Folk creativity and ethnography), 1, 48-59. [In Ukrainian].

Usov, D. V. (2002). The mythologization of consciousness in modern society. (Author's Resume for a Degree Candidate of Philosophical Sciences : 09.00.03). Institute of Philosophy GS Skovoroda of NAS of Ukraine : Kyiv. [In Ukrainian].

Chadyuk, O. M. (2005). Metaphor in Contemporary Ukrainian Political Com-munication. (Author's Resume for a Degree Candidate of Philological Scienc-es : 10.02.01). Institute of Ukrainian Language of NAS of Ukraine : Kyiv. [In Ukrainian].

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Downloads

Download data is not yet available.