The article raises the problem of the urban environment ecology as the ecology of social environment, where the citizen produces certain types of behavioral patterns. Urban behavioral patterns are considered in the social communicative aspect of urban life. It is noted that this kind of patterns is peculiar to the sphere of information-representative communication. This is a kind of answer to the question «who are you in the city», that is, a special representation of yourself as a person in the city in order to create information flow that characterizes a given person and cuts off information that is not of interest for his social life in this period or does not answer the existing value system of the citizen. Defined the patterns: the image pattern for the information-representation sphere of the city, which operates in the social sphere: in the circles of communication of the citizen – those communities where contact is desirable rather than forced or conventional. The author notes that the ability of the modern citizen to purposefully and deliberately choose for themselves friends, company, class is also a way of controlling information flows. Also stands out fractal pattern in the field of communicative clusters creation, which involves choosing locations where you can spend time constructively. The name of the pattern indicates its essence, namely that it operates in one or more locations from multiple locations, nodes and clusters (virtual and real). Communication nodes, individual locations eventually become places of social rotation of the citizen. It is noted that systems of behavioral patterns have emerged relatively recently, in line with the growth of cities and their transformation into metropolitan areas. Previously, people living in cities were more attached to a particular location, home, office, etc., whereas today, citizens have a greater degree of freedom to choose where to spend their time: on the square, on the shore, in a cafe, in coworking, or in transport. In this regard, there was also a need to learn to consciously choose spiritually comfortable places. The patterns provided the minimization of the stress caused by the urban environment to the citizen, affected the citizen’s life quality in the urban environment and the quality of the urban environment itself, and satisfied the citizen’s need for the urban life safety. The analysis of the behavioral patterns is an innovative approach in the study of the urban environment ecology.
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