The article examines socio-cultural transformations in the age of globalization, the main emphasis of which is assumed to be the primacy of publicity, which in the study is interpreted as dependence of citizens' beliefs on the information that is brought from public space. It has been found that the concept of globalization is quite new, mentions of it began to appear in the second half of the twentieth century. Some aspects of the interpretation of the concept of «globalization» are clarified, in particular, the distinction between the concepts of «globalization» and «globality» is shown. Various approaches to the interpretation of the phenomenon of globalization are traced, among which globalization as a change of tradition and globalization as the emergence of a «network society» are noted. Emphasis is placed on the positive consequences of the emergence of a global society, due to accessibility of different opinions, which complicates the emergence of a totalitarian regime. At the same time, the emergence of excess of information revealed the need to form the necessary competencies related to the ability to choose the necessary information and distinguish reliable data from fake. The influence of the phenomenon of globalization on cultural identities was studied, in particular, it was found that the movement of individuals between countries does not significantly affect the change of the dominant culture. The importance of mass media influence on the establishment of national identity is shown. The meaning of the concept of «public» was clarified and the concept of «primacy of publicity» was outlined as a notable sign of the emergence of a global space, which is introduced largely through the media. Emphasis is placed on the possible dangers of the media influence on the citizens beliefs, related, in particular, to the effect of «constructing reality».
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