Destructive content of advertising: images and symbols (socio-philosophical aspect)
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existentialism, communication, destructive content, advertising, social advertising, efficiency, social communication, information, society

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Koval, V. (2021). Destructive content of advertising: images and symbols (socio-philosophical aspect). Multiversum. Philosophical Almanac, 1(2), 30-42.


The study of the destructive content of advertising allows us to analyze its degree and methods of influencing the modern external media space of man and society. The task of the article is to study and analyze the destructive content of advertising and to explore the social factor in the process of communication processes of society, on the example of information of modern advertising messages. The relevance of the topic is manifested in the need to study the existence of man in the media space and its social formation in a virtual society. With the increasing involvement of humanity in the virtual information network increases the risk of uncontrollability of the individual, and greater dependence on collective attitudes. The essence of the social factor from the use of destructive content in advertising discourse, review and analysis of the destructive content of advertising, its subjective content and the impact on the existential perception of man by the world are studied and analyzed. The synergetic effect of advertising with destructive images in communication social processes is investigated. The role of formation of virtual losses (damage) in the process of promoting products and services that use the destructive content of advertising has been studied. Research of formation of new mental attitudes of recipients of advertising and their influence on existing coexistence, and interaction in a society. In modern society, advertising has become an essential part of the socialization of people, which is why it plays a significant role in shaping public opinion, evaluations of people and events, setting living standards and attitudes of interaction, including those aimed at the inner world of the individual. Due to the impossibility to counteract advertising images in the information field, a person is a consumer of installations, but at the same time he is able to correct the existing influence and reflect on it in different ways. The degree of development of the problem is described in the main presentation of the article.
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