The article considers the peculiarities of the globalization process on the example of Chinese traditional culture. In particular, the author focuses on the issue relevant to modern philosophical discourse on the ways in which the nation combines the principles of cultural and social tradition with the world trends of postmodern industrial society. It is proved by the example of the Chinese tradition that at this stage of China's development it is possible to successfully apply the positive tendencies of globalization in its national interests, in particular economic ones, without losing its cultural national identity. It is noted that at the end of the 20 century, in the face of external globalization threats and, at the same time, internal social and economic instability, the Chinese leadership was faced with the question of how to successfully and profitably combine everything Western "new" with its own cultural heritage. Under these conditions, China is developing its own path of development, which is to develop a new strategy for national and regional development, which aimed to both preserve the individuality of Chinese culture and modernize it. The author argues that the core of Chinese ethnic identity, their dissimilarity to any other culture, was Confucianism, which is a fundamental ethical and social doctrine that has shaped the social, cultural, moral and other values of the Chinese ethnic group for centuries. Confucian culture is based on the secular concept of a "noble husband", the bearer of the main moral qualities: justice and humanity. The author concludes that the fundamental principle of global processes in Chinese culture is to rely solely on national traditional mental images, which are forever stable, permanent and inviolable. It is argued that the current state of integration and innovation processes in Chinese society is based on an active search for ways and means of socio-cultural innovation against the background of economic and cultural globalization, the desire to modernize and industrialize its economy and society in order to develop its internal needs, based solely on the values of traditional culture.
Confucius. Lun Yu. (Conversations and Judgments). Retrieved from https://modernlib.net/books/konfuciy/lun_yuy/read [In Russian].
Abramov, V. A., Abramova, N. A. (2014). The value potential of the Chinese "powerful cultural state" in the projections of global development. Moscow: Vostochnaya kniga, 253. [In Russian].
Kobzev, A. I. (2002). Philosophy of Chinese Neoconfucianism. Moscow: Pub-lishing company "Vostochnaya literatura" RAS, 606. [In Russian].
Perelomov, L. S. (2009). Confucius and Confucianism from Antiquity to the Present (V century BC - 21st century). Moscow: Stilservis, Institute of the Far East, RAS, 704. [In Russian].
Martynov, A. (2006). Confucianism. Stages of development. Confucius. "Lun yu" SPb.: Azbuka, Peterburgskoye Vostokovedeniye, 352. [In Russian].
Petrunya, O. E. (2012). The prospect of cooperation between China and the EU in a clash of their global interests in the Eurasian space. The European Union and China: Problems and Prospects for Relations. Мoscow. [In Russian].
Grinin, L. E., Korotaev, A. V. (2016). Middle East, India and China in globali-zation processes. Moscow: Mosk. ed. Publishing House "Uchitel"", 496. [In Russian].
Kobzev, A. I. (1987). Conceptual and theoretical foundations of Confucian social utopia. Chinese social utopias. Moscow: The main edition of the eastern literature of the publishing house "Nauka", 1987. 312 с. [In Russian].
Torchinov, E. A. (2007). Ways of the philosophy of East and West: the knowledge of the beyond. SPb. : "Azbuka-klassika", "Peterburgskoye Vos-tokovedeniye", 2007. [In Russian].
Ivanchenko, N. V. (2015). Ideologems of Confucianism in the modern Chinese text. Filologicheskiye nauki. Voprosy teorii i praktiki (Philological sciences. Questions of theory and practice). 2015. No 1 (43): V. II, 92-94. Retrieved from https://www.gramota.net/articles/issn_1997-2911_2015_1-2_22.pdf. [In Russian].
Benjamin, I. (1985). Schwartz. The world of thought in Ancient China. The Belknap press of Harvard university press Cambridge, Massachusetts and London, 490.
Kuchinskaya, T. N. (2011). Sociocultural identity of China in the era of global-ization. Vestnik Buryatskogo gosudarstvennogo universiteta (Bulletin of the Buryat State University), № 14, 149-153. [In Russian].
Koktish, K. (2007). Modern Chinese Identity and European Ideologies. Nashe mneniye (Our opinion). September 14. Retrieved from https://nmnby.eu/ news/analytics/1132.html. [In Russian].
This work is licensed under a Creative Commons Attribution 4.0 International License.