The article considers the peculiarities of the globalization process on the example of Chinese traditional culture. In particular, the author focuses on the issue relevant to modern philosophical discourse on the ways in which the nation combines the principles of cultural and social tradition with the world trends of postmodern industrial society. It is proved by the example of the Chinese tradition that at this stage of China's development it is possible to successfully apply the positive tendencies of globalization in its national interests, in particular economic ones, without losing its cultural national identity. It is noted that at the end of the 20 century, in the face of external globalization threats and, at the same time, internal social and economic instability, the Chinese leadership was faced with the question of how to successfully and profitably combine everything Western "new" with its own cultural heritage. Under these conditions, China is developing its own path of development, which is to develop a new strategy for national and regional development, which aimed to both preserve the individuality of Chinese culture and modernize it. The author argues that the core of Chinese ethnic identity, their dissimilarity to any other culture, was Confucianism, which is a fundamental ethical and social doctrine that has shaped the social, cultural, moral and other values of the Chinese ethnic group for centuries. Confucian culture is based on the secular concept of a "noble husband", the bearer of the main moral qualities: justice and humanity. The author concludes that the fundamental principle of global processes in Chinese culture is to rely solely on national traditional mental images, which are forever stable, permanent and inviolable. It is argued that the current state of integration and innovation processes in Chinese society is based on an active search for ways and means of socio-cultural innovation against the background of economic and cultural globalization, the desire to modernize and industrialize its economy and society in order to develop its internal needs, based solely on the values of traditional culture.
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